​In order to celebrate Ramayana’s (local department store) 40th birthday, I want to make #KerenSegalaZaman (cool throughout the era) campaign because Ramayana has been serving us for so long with good clothing quality yet at the most affordable price possible. That’s why I make the poster with a mixture of 80s elements, the hashtag is a parody of ‘Wanita Segala Zaman’, an 80s movie hit. I make the illustration itself feel old school with a collage of people’s faces. Starring Dono, Kasino, Indro from WARKOP DKI (an 80s comedy series) buying clothes from Ramayana, makes the superstar nowadays shocked because they also buy clothes from Ramayana back then. That proves Ramayana has been trusted as a good department store since the 80s.